Social Media Strategy
Social Media Marketing
What is a good social media strategy?
At the surface, the answer seems very simple - a good strategy is one that gets the results you are striving for. However, the actual social media marketing plan (the individual steps, broken down in detail) of how we obtain those results can become more muddled and overwhelming as you begin putting one together.
Social Jargn believes a good social media strategy is part of your overall business strategy. Your customers, sales, standard operating procedures, and policies all play a integral part in your marketing messaging!
How can I improve my social media strategy?
A good place to start your own social media marketing plan is to review your business.
Review your mission statement or company philosophy and make sure it is still relevant to what you are doing today. You'll want to do the same when it comes to your products and services along with where your clients and customers can purchase them. Reflect on what marketing and sales tactics have worked in the past and determine if you will continue them, revive them, or research new opportunities to explore.
46% of online learners choose business-related courses.
Content marketing drives 3x more leads than traditional marketing.
55% of B2B buyers rely on content more often for purchasing decisions in 2022 compared to 2021.
How can Social Jargn help?
Social Jargn takes a holistic view of your business, sales methods, historical marketing initiatives, customer insights, and overall systems to create an actionable plan with solutions suggested to help you reach your goals. With our extensive knowledge of social media and your insight into your customer-base, we become an unstoppable pair! Our recommendations are best used as a complete set for the best results possible.
Done For You
Done For You is exactly as it sounds. Consider Social Jargn your organization's marketing department without the additional costs of overhead, recruiting, and training. From start to finish, Social Jargn takes care of each and every intricacy for your organization. Regular meetings are held to ensure consistency and synergy with your sales team and internal leadership - this keeps everyone on the same page allowing for the best possible results! You remain the property owner for any digital assets created, meaning any intellectual property is yours to use at your discrecion. Services are available on a month to month basis, giving you the flexibility to add or remove projects as they fit your sales strategy and financial budget.
Done With You
Done With You plans are a hybrid between the Do It Yourself option and Done For You services. This tier is for entrepreneurs and business professionals who are looking to keep hands-on with their content and marketing, but need the routine tasks off their plate. For example, you may want consistent posting to be sent out on your social media accounts but prefer to handle comments and messages on your own. Or, you are recording your video footage and need someone to make the edits for you. Perhaps you have a podcast and would like the audio transcribed and reposted on your blog. We work in tandem and Social Jargn fills in the gaps you need so nothing is missed!
Do It Yourself
Sometimes, business owners are unable to hire a service to handle their marketing, social media, website maintenance, etc. but when they get stuck, they need someone to turn to! DIYers benefit from the Social Jargn community where learning is self-paced and questions are answered in video replies and click-by-click walkthroughs. For more in-depth hurdles, private virtual appointments are also available for guidance and troubleshooting.
Join the DIY Community!
Necessary updates and news for successful social media marketing.
Join the DIY Community!
Necessary updates and news for successful social media marketing.
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What Is A Social Media Professional?
What Is A Social Media Professional?
We are writers.
As well as: photographers, videographers, trend setters, analysts, problem solvers, creative thinkers, connectors…
Social media is a green industry and an even greener profession. For some, it may seem frivolous; something a high school student or recent college grad could easily pull off in a couple of hours. Don’t mistake this as a way to be demeaning toward beginners (we all have to start somewhere and this is not an industry where you learn something once and it is forever the same way; we continue to learn each day), but the point I’m trying to make is that there are definitive advantages to hiring a professional versus a family member or friend as an inexpensive alternative. As the old saying goes, you get what you pay for.
What looks like goofing around online all day, the professional understands and applies the strategy behind it. We’re looking at what works on social, what engages people, interests the public, watch what fails and try to figure out why, applaud the successes and make the best attempts at reproducing them, build relationships and positive rapport, investigate competitors, conduct industry research, form partnerships… and that’s just the tip of the iceberg. (Ask yourself if those are things you’re getting from your current social media manager.)
Overall, when it comes down to it, we are in the business of people.
We are expected to know what makes them tick and how to inform them to purchase or use a particular product or service from a specific company or organization. All from a computer screen in an electronic world of digital noise. We see the people behind the screen and understand the online experience is simply the medium for socialization that has evolved into a business environment.
What Is A Social Media Professional?
What Is A Social Media Professional?
We are writers.
As well as: photographers, videographers, trend setters, analysts, problem solvers, creative thinkers, connectors…
Social media is a green industry and an even greener profession. For some, it may seem frivolous; something a high school student or recent college grad could easily pull off in a couple of hours. Don’t mistake this as a way to be demeaning toward beginners (we all have to start somewhere and this is not an industry where you learn something once and it is forever the same way; we continue to learn each day), but the point I’m trying to make is that there are definitive advantages to hiring a professional versus a family member or friend as an inexpensive alternative. As the old saying goes, you get what you pay for.
What looks like goofing around online all day, the professional understands and applies the strategy behind it. We’re looking at what works on social, what engages people, interests the public, watch what fails and try to figure out why, applaud the successes and make the best attempts at reproducing them, build relationships and positive rapport, investigate competitors, conduct industry research, form partnerships… and that’s just the tip of the iceberg. (Ask yourself if those are things you’re getting from your current social media manager.)
Overall, when it comes down to it, we are in the business of people.
We are expected to know what makes them tick and how to inform them to purchase or use a particular product or service from a specific company or organization. All from a computer screen in an electronic world of digital noise. We see the people behind the screen and understand the online experience is simply the medium for socialization that has evolved into a business environment.
© 2014 Social Jargn | Cookies Policy | Disclaimers | Privacy Policy | Terms of Service
© 2023 Social Jargn
Cookies Policy | Disclaimers
Privacy Policy | Terms of Service