At the surface, the answer seems very simple - a good strategy is one that gets the results you are striving for. However, the actual social media marketing plan (the individual steps, broken down in detail) of how we obtain those results can become more muddled and overwhelming as you begin putting one together.
Social Jargn believes a good social media strategy is part of your overall business strategy. Your customers, sales, standard operating procedures, and policies all play a integral part in your marketing messaging!
A good place to start your own social media marketing plan is to review your business.
Review your mission statement or company philosophy and make sure it is still relevant to what you are doing today. You'll want to do the same when it comes to your products and services along with where your clients and customers can purchase them. Reflect on what marketing and sales tactics have worked in the past and determine if you will continue them, revive them, or research new opportunities to explore.
46% of online learners choose business-related courses.
Content marketing drives 3x more leads than traditional marketing.
55% of B2B buyers rely on content more often for purchasing decisions in 2022 compared to 2021.
Social Jargn takes a holistic view of your business, sales methods, historical marketing initiatives, customer insights, and overall systems to create an actionable plan with solutions suggested to help you reach your goals. With our extensive knowledge of social media and your insight into your customer-base, we become an unstoppable pair! Our recommendations are best used as a complete set for the best results possible.
Done For You is exactly as it sounds. Consider Social Jargn your organization's marketing department without the additional costs of overhead, recruiting, and training. From start to finish, Social Jargn takes care of each and every intricacy for your organization. Regular meetings are held to ensure consistency and synergy with your sales team and internal leadership - this keeps everyone on the same page allowing for the best possible results! You remain the property owner for any digital assets created, meaning any intellectual property is yours to use at your discrecion. Services are available on a month to month basis, giving you the flexibility to add or remove projects as they fit your sales strategy and financial budget.
Done With You plans are a hybrid between the Do It Yourself option and Done For You services. This tier is for entrepreneurs and business professionals who are looking to keep hands-on with their content and marketing, but need the routine tasks off their plate. For example, you may want consistent posting to be sent out on your social media accounts but prefer to handle comments and messages on your own. Or, you are recording your video footage and need someone to make the edits for you. Perhaps you have a podcast and would like the audio transcribed and reposted on your blog. We work in tandem and Social Jargn fills in the gaps you need so nothing is missed!
Sometimes, business owners are unable to hire a service to handle their marketing, social media, website maintenance, etc. but when they get stuck, they need someone to turn to! DIYers benefit from the Social Jargn community where learning is self-paced and questions are answered in video replies and click-by-click walkthroughs. For more in-depth hurdles, private virtual appointments are also available for guidance and troubleshooting.