Social Media Marketing
Social Media Marketing
What is social media marketing?
Facebook is often the first thing that comes to mind when people hear, “social media,” and with 2.7 billion monthly active users on the platform making it the world’s #1 social media network its an easy conclusion to come to. However, social media marketing is the use of any or all social media platforms and networks to promote a product, service, organization, or business.
Why do you need social media marketing?
With over half the world’s population on multiple social media networks, not having an active presence leaves more questions than answers and leads your people to your competition. On the surface, social media is your online “we’re open!” sign. On a deeper level, well-executed social media marketing provides credibility, authority, and legitimacy giving viewers the confidence to know they can trust you.
56% of adults have multiple social media accounts.
52% of brand discovery online happens from social media.
76% of internet users access social media for product research.
How can Social Jargn help?
Social Jargn functions as your full-circle social media solution. We serve as your Social Media Manager, Social Media Marketer, Community Engagement Officer, Virtual Sales Team, and Digital Customer Service. In short, we do what it takes – from content creation to building relationships and establishing communities – to represent you on the Internet, balancing the finesse of connecting with people while retaining a focus on sales and growth.
Done For You
Done For You is exactly as it sounds. Consider Social Jargn your organization's marketing department without the additional costs of overhead, recruiting, and training. From start to finish, Social Jargn takes care of each and every intricacy for your organization. Regular meetings are held to ensure consistency and synergy with your sales team and internal leadership - this keeps everyone on the same page allowing for the best possible results! You remain the property owner for any digital assets created, meaning any intellectual property is yours to use at your discrecion. Services are available on a month to month basis, giving you the flexibility to add or remove projects as they fit your sales strategy and financial budget.
Done With You
Done With You plans are a hybrid between the Do It Yourself option and Done For You services. This tier is for entrepreneurs and business professionals who are looking to keep hands-on with their content and marketing, but need the routine tasks off their plate. For example, you may want consistent posting to be sent out on your social media accounts but prefer to handle comments and messages on your own. Or, you are recording your video footage and need someone to make the edits for you. Perhaps you have a podcast and would like the audio transcribed and reposted on your blog. We work in tandem and Social Jargn fills in the gaps you need so nothing is missed!
Do It Yourself
Sometimes, business owners are unable to hire a service to handle their marketing, social media, website maintenance, etc. but when they get stuck, they need someone to turn to! DIYers benefit from the Social Jargn community where learning is self-paced and questions are answered in video replies and click-by-click walkthroughs. For more in-depth hurdles, private virtual appointments are also available for guidance and troubleshooting.
Join the DIY Community!
Necessary updates and news for successful social media marketing.
Join the DIY Community!
Necessary updates and news for successful social media marketing.
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The Social Life.
The Social Life
I tell people social media is a lifestyle – and most take it as a joke. Which isn’t entirely inaccurate. I made the off-handed comment with a friend of mine while we were chatting one day and she was asking me how I do what I do, but then I started thinking more about how true the sentence was. While many parents might describe their kids as “living on social media” there’s some serious truth to those statements!
I work with people every day who are confused or frustrated by social media; how it works, how you do it, why they are unsuccessful where others are getting sky-high numbers… they want to learn the “secret.” The biggest piece of advice I have for anyone wanting to have a social media presence or to learn about social media is to start using it and using it frequently!! Social media follows the same principles as a lifestyle change – it’s not going to be easy, you’ll forget, you’ll need a new routine… but it’s definitely more forgiving than an over-eating binge on a cheat day.
Sounds really simple, right? But you wouldn’t believe how terrified people are at being “wrong” or doing something “bad” or “stupid” on social media that they are too afraid to start even trying to use it.
Take baby steps.
Sign up for an account.
This is the easy/free part of the process. Sign up for a free account with whichever social media platform you’re wanting to explore. Facebook, LinkedIn, Twitter, Instagram, Snapchat, Tumblr… you name it, get an account.Follow.
Start following/liking other accounts (preferably businesses in your industry or people you know personally – don’t be that weirdo that sends random requests to strangers!)Watch.
Pay attention to what other people are posting, how they are posting, how frequently they are posting, and the type of content they are posting (what it is about, if it’s text only, a video, an image, a photo, a GIF (pronounced: ja-if), if they use hashtags, etc.). How long is the text of their post? Short or long?Check out the features!
What else does the social media platform bring to the table? Is it diverse like Facebook with a Messanger, Stories, voice clips, group chat, group video, etc. or is it more simple like Snapchat with stories and direct messages?Watch some more.
This time, take a few notes or screenshots of posts you like and why you like them. These will help serve as examples when you go to put your own content schedule together.Post!
Time to dive in! Give it a try – this not only help you figure out how the platform functions but also gives you an idea of what to expect after you have published your content.Engage with others.
Social media is about being SOCIAL – believe it or not. So like, comment, share, double-tab, react, etc. with content posted by others that you genuinely like and appreciate or support.Watch, post, and engage some more!
If you find you’re not doing you “social media exercises” like you’re supposed to, set a reminder on your phone or in your calendar.Try, try, try again…
And if you decide you want to add a new platform or you don’t like the first network you chose, pick another!
The Social Life.
The Social Life
I tell people social media is a lifestyle – and most take it as a joke. Which isn’t entirely inaccurate. I made the off-handed comment with a friend of mine while we were chatting one day and she was asking me how I do what I do, but then I started thinking more about how true the sentence was. While many parents might describe their kids as “living on social media” there’s some serious truth to those statements!
I work with people every day who are confused or frustrated by social media; how it works, how you do it, why they are unsuccessful where others are getting sky-high numbers… they want to learn the “secret.” The biggest piece of advice I have for anyone wanting to have a social media presence or to learn about social media is to start using it and using it frequently!! Social media follows the same principles as a lifestyle change – it’s not going to be easy, you’ll forget, you’ll need a new routine… but it’s definitely more forgiving than an over-eating binge on a cheat day.
Sounds really simple, right? But you wouldn’t believe how terrified people are at being “wrong” or doing something “bad” or “stupid” on social media that they are too afraid to start even trying to use it.
Take baby steps.
Sign up for an account.
This is the easy/free part of the process. Sign up for a free account with whichever social media platform you’re wanting to explore. Facebook, LinkedIn, Twitter, Instagram, Snapchat, Tumblr… you name it, get an account.Follow.
Start following/liking other accounts (preferably businesses in your industry or people you know personally – don’t be that weirdo that sends random requests to strangers!)Watch.
Pay attention to what other people are posting, how they are posting, how frequently they are posting, and the type of content they are posting (what it is about, if it’s text only, a video, an image, a photo, a GIF (pronounced: ja-if), if they use hashtags, etc.). How long is the text of their post? Short or long?Check out the features!
What else does the social media platform bring to the table? Is it diverse like Facebook with a Messanger, Stories, voice clips, group chat, group video, etc. or is it more simple like Snapchat with stories and direct messages?Watch some more.
This time, take a few notes or screenshots of posts you like and why you like them. These will help serve as examples when you go to put your own content schedule together.Post!
Time to dive in! Give it a try – this not only help you figure out how the platform functions but also gives you an idea of what to expect after you have published your content.Engage with others.
Social media is about being SOCIAL – believe it or not. So like, comment, share, double-tab, react, etc. with content posted by others that you genuinely like and appreciate or support.Watch, post, and engage some more!
If you find you’re not doing you “social media exercises” like you’re supposed to, set a reminder on your phone or in your calendar.Try, try, try again…
And if you decide you want to add a new platform or you don’t like the first network you chose, pick another!
© 2014 Social Jargn | Cookies Policy | Disclaimers | Privacy Policy | Terms of Service
© 2023 Social Jargn
Cookies Policy | Disclaimers
Privacy Policy | Terms of Service