Social Media Marketing

What is social media marketing?

Facebook is often the first thing that comes to mind when people hear, “social media,” and with 2.7 billion monthly active users on the platform making it the world’s #1 social media network its an easy conclusion to come to. However, social media marketing is the use of any or all social media platforms and networks to promote a product, service, organization, or business.

Why do you need social media marketing?

With over half the world’s population on multiple social media networks, not having an active presence leaves more questions than answers and leads your people to your competition. On the surface, social media is your online “we’re open!” sign. On a deeper level, well-executed social media marketing provides credibility, authority, and legitimacy giving viewers the confidence to know they can trust you.

56% of adults have multiple social media accounts.

52% of brand discovery online happens from social media.

76% of internet users access social media for product research.

How can Social Jargn help?

Social Jargn functions as your full-circle social media solution. We serve as your Social Media Manager, Social Media Marketer, Community Engagement Officer, Virtual Sales Team, and Digital Customer Service. In short, we do what it takes – from content creation to building relationships and establishing communities – to represent you on the Internet, balancing the finesse of connecting with people while retaining a focus on sales and growth.

Done For You

Done For You is exactly as it sounds. Consider Social Jargn your organization's marketing department without the additional costs of overhead, recruiting, and training. From start to finish, Social Jargn takes care of each and every intricacy for your organization. Regular meetings are held to ensure consistency and synergy with your sales team and internal leadership - this keeps everyone on the same page allowing for the best possible results! You remain the property owner for any digital assets created, meaning any intellectual property is yours to use at your discrecion. Services are available on a month to month basis, giving you the flexibility to add or remove projects as they fit your sales strategy and financial budget.

Done With You

Done With You plans are a hybrid between the Do It Yourself option and Done For You services. This tier is for entrepreneurs and business professionals who are looking to keep hands-on with their content and marketing, but need the routine tasks off their plate. For example, you may want consistent posting to be sent out on your social media accounts but prefer to handle comments and messages on your own. Or, you are recording your video footage and need someone to make the edits for you. Perhaps you have a podcast and would like the audio transcribed and reposted on your blog. We work in tandem and Social Jargn fills in the gaps you need so nothing is missed!

Do It Yourself

Sometimes, business owners are unable to hire a service to handle their marketing, social media, website maintenance, etc. but when they get stuck, they need someone to turn to! DIYers benefit from the Social Jargn community where learning is self-paced and questions are answered in video replies and click-by-click walkthroughs. For more in-depth hurdles, private virtual appointments are also available for guidance and troubleshooting.

Join the DIY Community!

Necessary updates and news for successful social media marketing.

Join the DIY Community!

Necessary updates and news for successful social media marketing.

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The Importance of Storytelling on Social Media

Strategy

March 05, 2019•2 min read

The Importance of a Storytelling in Social Media

It’s October, which means fall and pumpkins and Halloween! So, the kiddo and I took a journey to find a pumpkin patch. I had never been before, so it was an exciting adventure and we were very happy to find Lil Harvester’s Pumpkin Patch off Highway 16 in western South Dakota. Unfortunately, the early frost made it so we were unable to cut our pumpkins from their vines but picking our own sweet corn from their stalks made up for it.

Lil Harvester’s featured pony rides and a hay maze – however, they were a little too “kiddish” for my 11-year-old son. So we stuck to picking pumpkins and sweet corn and enjoying fresh squeezed lemonade and freshly popped popcorn from Sergeant Poppers Kettle Korn and Lemonade.

I took this opportunity to bring my camera and work on my photography skills. I’m a bit rusty, but social media relies on visual content making photos and video essential for my clients. Visual content not only catches the attention of an audience but it helps tell a story. Stories help people remember you and get people talking about you.

Do you remember that commercial about the dog who turned on the stove and the house caught on fire? Farmers Insurance.

What about that time the Super Bowl lost power and we were all told about how you can still “dunk in the dark?” Oreo.

Then there is every Axe commercial ever made.

The point is, you remember these products because of the story that comes with it.

So here is my challenge for you – what is your story? What is your company’s story?

DO

Get personal – share the origins of your company; as in WHY did the company start?
Have a simple, easy message. Your story should be easy to follow and the reader, listener, or viewer should be able to walk away with your intended message.
Include photos, video, and graphic art!! Make sure they are relevant to your story; otherwise you’ll confuse people.

DON’T

Focus on facts and dates – you are entertaining! Less non-fiction and more entertainment (but still keep it legit! No making up stories).
Drag on and on and on and on and on and on… keep it as short as possible and cut out the fat!
Get off point. Remember what you’re trying to tell people and what you want them to walk away with.

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