A social media marketing audit is an in-depth review of your current social media platforms. Social Jargn takes a look at the content, analytics, profiles, and settings of each platform then compiles a comprehensive report of recommendations for improvement and highlighting practices that should continue!
You have to know where you are, so you know what needs done to get you where you want to be!
A review of your social media accounts is a good idea when you see a consistent downward trend, when your presence online has lapsed for a few months, or when there's been a change in staff. An audit can also be done to help you when putting together your next marketing plan!
86% of Americans will take their business elsewhere if a brand isn't authentic in their messaging.
47% of consumers expect brands to express their views via social media.
Marketers using social media marketing for 2+ years have seen 50% in sales.
Social Jargn has a specific focus on social media as an industry and is consistently keeping up with platform changes, algorithm updates, and feature launches or quirks unique to each social media app (on iOS, Android, and Desktop) that others may miss. We are also tech friendly and technology forward, meaning we see the macro-view of how the Internet and the changes in ways we use it will impact a social media and online presence for a business and consumers.
Done For You is exactly as it sounds. Consider Social Jargn your organization's marketing department without the additional costs of overhead, recruiting, and training. From start to finish, Social Jargn takes care of each and every intricacy for your organization. Regular meetings are held to ensure consistency and synergy with your sales team and internal leadership - this keeps everyone on the same page allowing for the best possible results! You remain the property owner for any digital assets created, meaning any intellectual property is yours to use at your discrecion. Services are available on a month to month basis, giving you the flexibility to add or remove projects as they fit your sales strategy and financial budget.
Done With You plans are a hybrid between the Do It Yourself option and Done For You services. This tier is for entrepreneurs and business professionals who are looking to keep hands-on with their content and marketing, but need the routine tasks off their plate. For example, you may want consistent posting to be sent out on your social media accounts but prefer to handle comments and messages on your own. Or, you are recording your video footage and need someone to make the edits for you. Perhaps you have a podcast and would like the audio transcribed and reposted on your blog. We work in tandem and Social Jargn fills in the gaps you need so nothing is missed!
Sometimes, business owners are unable to hire a service to handle their marketing, social media, website maintenance, etc. but when they get stuck, they need someone to turn to! DIYers benefit from the Social Jargn community where learning is self-paced and questions are answered in video replies and click-by-click walkthroughs. For more in-depth hurdles, private virtual appointments are also available for guidance and troubleshooting.
We are writers.
As well as: photographers, videographers, trend setters, analysts, problem solvers, creative thinkers, connectors…
Social media is a green industry and an even greener profession. For some, it may seem frivolous; something a high school student or recent college grad could easily pull off in a couple of hours. Don’t mistake this as a way to be demeaning toward beginners (we all have to start somewhere and this is not an industry where you learn something once and it is forever the same way; we continue to learn each day), but the point I’m trying to make is that there are definitive advantages to hiring a professional versus a family member or friend as an inexpensive alternative. As the old saying goes, you get what you pay for.
What looks like goofing around online all day, the professional understands and applies the strategy behind it. We’re looking at what works on social, what engages people, interests the public, watch what fails and try to figure out why, applaud the successes and make the best attempts at reproducing them, build relationships and positive rapport, investigate competitors, conduct industry research, form partnerships… and that’s just the tip of the iceberg. (Ask yourself if those are things you’re getting from your current social media manager.)
Overall, when it comes down to it, we are in the business of people.
We are expected to know what makes them tick and how to inform them to purchase or use a particular product or service from a specific company or organization. All from a computer screen in an electronic world of digital noise. We see the people behind the screen and understand the online experience is simply the medium for socialization that has evolved into a business environment.
We are writers.
As well as: photographers, videographers, trend setters, analysts, problem solvers, creative thinkers, connectors…
Social media is a green industry and an even greener profession. For some, it may seem frivolous; something a high school student or recent college grad could easily pull off in a couple of hours. Don’t mistake this as a way to be demeaning toward beginners (we all have to start somewhere and this is not an industry where you learn something once and it is forever the same way; we continue to learn each day), but the point I’m trying to make is that there are definitive advantages to hiring a professional versus a family member or friend as an inexpensive alternative. As the old saying goes, you get what you pay for.
What looks like goofing around online all day, the professional understands and applies the strategy behind it. We’re looking at what works on social, what engages people, interests the public, watch what fails and try to figure out why, applaud the successes and make the best attempts at reproducing them, build relationships and positive rapport, investigate competitors, conduct industry research, form partnerships… and that’s just the tip of the iceberg. (Ask yourself if those are things you’re getting from your current social media manager.)
Overall, when it comes down to it, we are in the business of people.
We are expected to know what makes them tick and how to inform them to purchase or use a particular product or service from a specific company or organization. All from a computer screen in an electronic world of digital noise. We see the people behind the screen and understand the online experience is simply the medium for socialization that has evolved into a business environment.
© 2014 Social Jargn | Cookies Policy | Disclaimers | Privacy Policy | Terms of Service
© 2023 Social Jargn
Cookies Policy | Disclaimers
Privacy Policy | Terms of Service