Sales Funnels
Social Media Marketing
What is a sales funnel?
If Social Jargn were to make an educated guess, the online sales funnel many business owners, entrepreneurs, coaches, consultants, and course creators are most familiar with would be ClickFunnels by Mr. Russell Brunson (but we have many reasons to believe our funnel systems platform is better).
And while that is pretty accurate (and the exact service we provide!), technically speaking the sales funnel is another term for the customer's journey. Specifically, the process your potential customers or client prospects flow through to become a paying customer.
Each step of the funnel addresses each phase the customer goes through. A quick Google search will show varying examples of sales funnels and because everyone seems to have a different take on what should be involved, it can be confusing at first. In actuality, your sales funnel may look different than someone elses. But here are the most common phases used: Awareness, Interest, Consideration, Decision, Purchase.
Why would you want a sales funnel?
Sales funnels help business owners understand the behavior beind each phase of the funnel. It gives you an inside peak into what they are thinking, feeling, and experiencing at each phase of the process and gives you the opportunity to improve.
In the context of an online sales funnel (or ClickFunnel), we have found they are fantastic for new product and service launches, course and community enrollment, retreats and events, and other items ideal for quick purchases (ie. book or downloadable) when a full e-commerce store doesn't mak1 Columne sense.
46% of online learners choose business-related courses.
Content marketing drives 3x more leads than traditional marketing.
55% of B2B buyers rely on content more often for purchasing decisions in 2022 compared to 2021.
How can Social Jargn help?
Let us build your funnels!
Online sales funnels look simple and easy, but they actually involve a lot of pieces and when they aren't put together properly, the funnel won't function like it should; leaving your visitors with a bad experiencing and decreasing your chance of a sale.
We work with you to design your funnel from start to finish and include every component you will need for success. Payment processing setup, email nurturing sequence, digitial delivery of products, automated text messaging, triggers and workflow configuration, access to services... with our all inclusive solution, we can even host your online courses.
Done For You
Done For You is exactly as it sounds. Consider Social Jargn your organization's marketing department without the additional costs of overhead, recruiting, and training. From start to finish, Social Jargn takes care of each and every intricacy for your organization. Regular meetings are held to ensure consistency and synergy with your sales team and internal leadership - this keeps everyone on the same page allowing for the best possible results! You remain the property owner for any digital assets created, meaning any intellectual property is yours to use at your discrecion. Services are available on a month to month basis, giving you the flexibility to add or remove projects as they fit your sales strategy and financial budget.
Done With You
Done With You plans are a hybrid between the Do It Yourself option and Done For You services. This tier is for entrepreneurs and business professionals who are looking to keep hands-on with their content and marketing, but need the routine tasks off their plate. For example, you may want consistent posting to be sent out on your social media accounts but prefer to handle comments and messages on your own. Or, you are recording your video footage and need someone to make the edits for you. Perhaps you have a podcast and would like the audio transcribed and reposted on your blog. We work in tandem and Social Jargn fills in the gaps you need so nothing is missed!
Do It Yourself
Sometimes, business owners are unable to hire a service to handle their marketing, social media, website maintenance, etc. but when they get stuck, they need someone to turn to! DIYers benefit from the Social Jargn community where learning is self-paced and questions are answered in video replies and click-by-click walkthroughs. For more in-depth hurdles, private virtual appointments are also available for guidance and troubleshooting.
Join the DIY Community!
Necessary updates and news for successful social media marketing.
Join the DIY Community!
Necessary updates and news for successful social media marketing.
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Why Likes and Follows Don't Matter
Why Likes and Follows Don’t Matter
“Back in the day”, the big goal was to get as many Facebook Page Likes and Twitter Followers you could. These were the key metric businesses and organizations using social media were after. When Pages first launched on Facebook, you needed 25 Likes to unlock analytics and your vanity URL. The number would eventually change to 35 and then 50. So these were goals for organizations to achieve as they were launching a new Page.
However, social media has continued to evolve and the algorithms have significantly changed. As more users begin to join social media platforms, the companies behind them are battling the challenge of all the data and how to deliver it to users of the platform. As a solution, algorithms are programmed to deliver the content users are most likely to interact and engage with – versus giving you everything the accounts you follow are publishing. This means the strategy for companies needs to change to be more community-driven and the importance of intriguing and compelling content should be the main focus for businesses, not the number of Likes, Followers, or Subscribers your accounts have.
Don’t misunderstand this for certain metrics required to unlock features on the platforms. For example, YouTube requires 100 subscribers before a channel can unlock a vanity URL and 1,000 before a channel is eligible for monetization options. However, once these benchmarks have been reached the number of subscribers should no longer be a priority.
On Facebook, for example, the algorithm is doing to show content that it believes a user is most interested in based upon previous interactions on the platform. They do this to keep you on their site for longer periods of time and if they are able to give you the information and things you enjoy, the more likely you are to use their platforms. For example, if you interact with a lot of dog photos or cat videos on Facebook, their algorithm goes, “Hey! Ashley likes this kind of content the most so we are going to show her more of it to keep her on our platform.”
This goes for content you may not care for as well – interact with a political post and you’ll start to see more of it in your feed than the dog or cat content.
Why is this important for businesses to know? Because this is how you should be developing your content! Leverage the algorithm on the platforms by publishing engaging, interesting content – but keep it relevant to your business. I wouldn’t want to talk about MyLittlePony just for the sake of MyLittlePony… but if MyLittlePony underwent a rebrand or an attention-grabbing social media campaign, then I would add it to my list of posts to share.
The fact is not everyone who likes your page is going to see your posts – social media doesn’t work the same way an email newsletter does. You may have 20,000 Likes on your Facebook Page but if only 1,000 people engage with your content the other 19,000 probably won’t see it anyway. But… with great content, you’ll reach people who do and do not like your account.
In addition, each platform works a little differently. Which is why its so important for you to understand how each community interacts and functions. For example, as people interact with your posts through likes, reactions, shares, and comments on Facebook and LinkedIn, your content shows up in their friend’s news feeds and that is how you see your reach increase. This is what you want – eyeballs on your content. In comparison, Instagram and YouTube work a little differently in that as people interact, it doesn’t repopulate the feed the same way it does on Facebook. Instead, it shows up in top search results and services your content as “you may also be interested in.”
The moral of the story: focus on top quality content that users are likely to interact with and don’t worry about your Likes or Follower count. As they engage, the content will be seen by people who follow and do not follow your accounts, many times surpassing your account’s follower count anyway.
Why Likes and Follows Don't Matter
Why Likes and Follows Don’t Matter
“Back in the day”, the big goal was to get as many Facebook Page Likes and Twitter Followers you could. These were the key metric businesses and organizations using social media were after. When Pages first launched on Facebook, you needed 25 Likes to unlock analytics and your vanity URL. The number would eventually change to 35 and then 50. So these were goals for organizations to achieve as they were launching a new Page.
However, social media has continued to evolve and the algorithms have significantly changed. As more users begin to join social media platforms, the companies behind them are battling the challenge of all the data and how to deliver it to users of the platform. As a solution, algorithms are programmed to deliver the content users are most likely to interact and engage with – versus giving you everything the accounts you follow are publishing. This means the strategy for companies needs to change to be more community-driven and the importance of intriguing and compelling content should be the main focus for businesses, not the number of Likes, Followers, or Subscribers your accounts have.
Don’t misunderstand this for certain metrics required to unlock features on the platforms. For example, YouTube requires 100 subscribers before a channel can unlock a vanity URL and 1,000 before a channel is eligible for monetization options. However, once these benchmarks have been reached the number of subscribers should no longer be a priority.
On Facebook, for example, the algorithm is doing to show content that it believes a user is most interested in based upon previous interactions on the platform. They do this to keep you on their site for longer periods of time and if they are able to give you the information and things you enjoy, the more likely you are to use their platforms. For example, if you interact with a lot of dog photos or cat videos on Facebook, their algorithm goes, “Hey! Ashley likes this kind of content the most so we are going to show her more of it to keep her on our platform.”
This goes for content you may not care for as well – interact with a political post and you’ll start to see more of it in your feed than the dog or cat content.
Why is this important for businesses to know? Because this is how you should be developing your content! Leverage the algorithm on the platforms by publishing engaging, interesting content – but keep it relevant to your business. I wouldn’t want to talk about MyLittlePony just for the sake of MyLittlePony… but if MyLittlePony underwent a rebrand or an attention-grabbing social media campaign, then I would add it to my list of posts to share.
The fact is not everyone who likes your page is going to see your posts – social media doesn’t work the same way an email newsletter does. You may have 20,000 Likes on your Facebook Page but if only 1,000 people engage with your content the other 19,000 probably won’t see it anyway. But… with great content, you’ll reach people who do and do not like your account.
In addition, each platform works a little differently. Which is why its so important for you to understand how each community interacts and functions. For example, as people interact with your posts through likes, reactions, shares, and comments on Facebook and LinkedIn, your content shows up in their friend’s news feeds and that is how you see your reach increase. This is what you want – eyeballs on your content. In comparison, Instagram and YouTube work a little differently in that as people interact, it doesn’t repopulate the feed the same way it does on Facebook. Instead, it shows up in top search results and services your content as “you may also be interested in.”
The moral of the story: focus on top quality content that users are likely to interact with and don’t worry about your Likes or Follower count. As they engage, the content will be seen by people who follow and do not follow your accounts, many times surpassing your account’s follower count anyway.
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© 2023 Social Jargn
Cookies Policy | Disclaimers
Privacy Policy | Terms of Service