Event (Social Media) Marketing
Social Media Marketing
What is event social media marketing?
At first glance, event social media marketing sounds like the simple task of advertising and marketing for events.
Create a few graphics... post about it on the company's social media account... create a groovy hashtag... send out a few emails... create a landing page on the website (or a funnel)... and you would be right! Those are all elements of event marketing.
However, event social media marketing has the added opportunity to showcase the highlights as they are happening, in real time! And there are fabulous ways to get your attendees, volunteers, and team engaged too.
Why would you want social media marketing for your event?
Event social media marketing doesn't end with the start of your event - instead, it should end much, much later.
Events not just about the lessons of a conference, the networking at a local gathering, or insights to workshops. Events are also about the experience your attendees, sponsors, speakers, and vendors have while the event is taking place!
Think about it.
Posting where we are, what we are doing, and who we are doing it with has become incredibly second-nature for the majority of the population. Why not leverage the exposure that's happening at your event, for your event's benefit?
Social media is another great asset to offer to sponsors, vendors, and speakers! By collaborating with everyone, not only are you increasing the awareness and visibility of your event, but your brand. And in turn, you are able to offer a value add to prospective supporters and investors.
Up to 87% of executives emphasize the importance of live events.
33% of businesses spend over 21% of their events budget on sponsorships.
85% of leadership believe live events are crucial for the success of their business.
How can Social Jargn help?
We can create a marketing strategy from your event, start-to-finish.
We can work with your existing team and leadership to ensure social media is entwined with your other marketing initiatives, or create the entire strategy and event campaign with you!
The best part is that event social media marketing is relevant to in-person, virtual, and hybrid events.
Let us create digital assets for your event attendees to use on social media, help you create that groovy hashtag, and showcase your event in style, online.
Done For You
Done For You is exactly as it sounds. Consider Social Jargn your organization's marketing department without the additional costs of overhead, recruiting, and training. From start to finish, Social Jargn takes care of each and every intricacy for your organization. Regular meetings are held to ensure consistency and synergy with your sales team and internal leadership - this keeps everyone on the same page allowing for the best possible results! You remain the property owner for any digital assets created, meaning any intellectual property is yours to use at your discrecion. Services are available on a month to month basis, giving you the flexibility to add or remove projects as they fit your sales strategy and financial budget.
Done With You
Done With You plans are a hybrid between the Do It Yourself option and Done For You services. This tier is for entrepreneurs and business professionals who are looking to keep hands-on with their content and marketing, but need the routine tasks off their plate. For example, you may want consistent posting to be sent out on your social media accounts but prefer to handle comments and messages on your own. Or, you are recording your video footage and need someone to make the edits for you. Perhaps you have a podcast and would like the audio transcribed and reposted on your blog. We work in tandem and Social Jargn fills in the gaps you need so nothing is missed!
Do It Yourself
Sometimes, business owners are unable to hire a service to handle their marketing, social media, website maintenance, etc. but when they get stuck, they need someone to turn to! DIYers benefit from the Social Jargn community where learning is self-paced and questions are answered in video replies and click-by-click walkthroughs. For more in-depth hurdles, private virtual appointments are also available for guidance and troubleshooting.
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Necessary updates and news for successful social media marketing.
Join the DIY Community!
Necessary updates and news for successful social media marketing.
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The Importance of Storytelling on Social Media
The Importance of a Storytelling in Social Media
It’s October, which means fall and pumpkins and Halloween! So, the kiddo and I took a journey to find a pumpkin patch. I had never been before, so it was an exciting adventure and we were very happy to find Lil Harvester’s Pumpkin Patch off Highway 16 in western South Dakota. Unfortunately, the early frost made it so we were unable to cut our pumpkins from their vines but picking our own sweet corn from their stalks made up for it.
Lil Harvester’s featured pony rides and a hay maze – however, they were a little too “kiddish” for my 11-year-old son. So we stuck to picking pumpkins and sweet corn and enjoying fresh squeezed lemonade and freshly popped popcorn from Sergeant Poppers Kettle Korn and Lemonade.
I took this opportunity to bring my camera and work on my photography skills. I’m a bit rusty, but social media relies on visual content making photos and video essential for my clients. Visual content not only catches the attention of an audience but it helps tell a story. Stories help people remember you and get people talking about you.
Do you remember that commercial about the dog who turned on the stove and the house caught on fire? Farmers Insurance.
What about that time the Super Bowl lost power and we were all told about how you can still “dunk in the dark?” Oreo.
Then there is every Axe commercial ever made.
The point is, you remember these products because of the story that comes with it.
So here is my challenge for you – what is your story? What is your company’s story?
DO
Get personal – share the origins of your company; as in WHY did the company start?
Have a simple, easy message. Your story should be easy to follow and the reader, listener, or viewer should be able to walk away with your intended message.
Include photos, video, and graphic art!! Make sure they are relevant to your story; otherwise you’ll confuse people.
DON’T
Focus on facts and dates – you are entertaining! Less non-fiction and more entertainment (but still keep it legit! No making up stories).
Drag on and on and on and on and on and on… keep it as short as possible and cut out the fat!
Get off point. Remember what you’re trying to tell people and what you want them to walk away with.
The Importance of Storytelling on Social Media
The Importance of a Storytelling in Social Media
It’s October, which means fall and pumpkins and Halloween! So, the kiddo and I took a journey to find a pumpkin patch. I had never been before, so it was an exciting adventure and we were very happy to find Lil Harvester’s Pumpkin Patch off Highway 16 in western South Dakota. Unfortunately, the early frost made it so we were unable to cut our pumpkins from their vines but picking our own sweet corn from their stalks made up for it.
Lil Harvester’s featured pony rides and a hay maze – however, they were a little too “kiddish” for my 11-year-old son. So we stuck to picking pumpkins and sweet corn and enjoying fresh squeezed lemonade and freshly popped popcorn from Sergeant Poppers Kettle Korn and Lemonade.
I took this opportunity to bring my camera and work on my photography skills. I’m a bit rusty, but social media relies on visual content making photos and video essential for my clients. Visual content not only catches the attention of an audience but it helps tell a story. Stories help people remember you and get people talking about you.
Do you remember that commercial about the dog who turned on the stove and the house caught on fire? Farmers Insurance.
What about that time the Super Bowl lost power and we were all told about how you can still “dunk in the dark?” Oreo.
Then there is every Axe commercial ever made.
The point is, you remember these products because of the story that comes with it.
So here is my challenge for you – what is your story? What is your company’s story?
DO
Get personal – share the origins of your company; as in WHY did the company start?
Have a simple, easy message. Your story should be easy to follow and the reader, listener, or viewer should be able to walk away with your intended message.
Include photos, video, and graphic art!! Make sure they are relevant to your story; otherwise you’ll confuse people.
DON’T
Focus on facts and dates – you are entertaining! Less non-fiction and more entertainment (but still keep it legit! No making up stories).
Drag on and on and on and on and on and on… keep it as short as possible and cut out the fat!
Get off point. Remember what you’re trying to tell people and what you want them to walk away with.
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© 2023 Social Jargn
Cookies Policy | Disclaimers
Privacy Policy | Terms of Service