Social Jargn: the digital word

Using the knowledge of the most popular social media platforms to help solopreneurs and small business owners cut out the industry jargon and easily communicate what they do best to the general public.

Social Jargn specializes in the ever-changing world of social media. Through the use of trending (and traditional) marketing principles, methods, and strategies, Social Jargn helps time-crunched, action-taking entrepreneurs and business owners increase lead generation and sales revenue by removing the tech intimidation and overwhelm the wild wild web often brings.

It’s one thing to post on social media and have a sales funnel built; it’s a completely different customer experience when everything in your digital presence is aligned with synergy, which helps build your business to the next level.

We don't have a choice on whether we digitally transform. The choice is in how well we do it.

- Erik Qualman

We don't have a choice on whether we digitally transform. The choice is in how well we do it.

- Erik Qualman

Why is social media marketing so important?

Social media marketing is an essential part of today’s world and an imperative survival tool for your overall business – it doesn’t matter if you run a small, family-owned store in Small Town USA or oversee an international company. You. Need. A. Social. Media. Presence.

Industry authority, credibility, customer loyalty, new patients, continued growth, improved customer experiences, more accurate customer insight, better search engine rankings… and a lot of other “techy” and marketing components like brand recognition, website traffic, door swings, peer-to-peer reviews, etc. all translates into dollars and cents.

The Digital Word

blog image

The Importance of Storytelling on Social Media

March 05, 20192 min read

The Importance of a Storytelling in Social Media

Screenshot of a Wordpress blog

It’s October, which means fall and pumpkins and Halloween! So, the kiddo and I took a journey to find a pumpkin patch. I had never been before, so it was an exciting adventure and we were very happy to find Lil Harvester’s Pumpkin Patch off Highway 16 in western South Dakota. Unfortunately, the early frost made it so we were unable to cut our pumpkins from their vines but picking our own sweet corn from their stalks made up for it.

Lil Harvester’s featured pony rides and a hay maze – however, they were a little too “kiddish” for my 11-year-old son. So we stuck to picking pumpkins and sweet corn and enjoying fresh squeezed lemonade and freshly popped popcorn from Sergeant Poppers Kettle Korn and Lemonade.

I took this opportunity to bring my camera and work on my photography skills. I’m a bit rusty, but social media relies on visual content making photos and video essential for my clients. Visual content not only catches the attention of an audience but it helps tell a story. Stories help people remember you and get people talking about you.

Do you remember that commercial about the dog who turned on the stove and the house caught on fire? Farmers Insurance.

What about that time the Super Bowl lost power and we were all told about how you can still “dunk in the dark?” Oreo.

Then there is every Axe commercial ever made.

The point is, you remember these products because of the story that comes with it.

So here is my challenge for you – what is your story? What is your company’s story?

DO

  • Get personal – share the origins of your company; as in WHY did the company start?

  • Have a simple, easy message. Your story should be easy to follow and the reader, listener, or viewer should be able to walk away with your intended message.

  • Include photos, video, and graphic art!! Make sure they are relevant to your story; otherwise you’ll confuse people.

DON’T

  • Focus on facts and dates – you are entertaining! Less non-fiction and more entertainment (but still keep it legit! No making up stories).

  • Drag on and on and on and on and on and on… keep it as short as possible and cut out the fat!

  • Get off point. Remember what you’re trying to tell people and what you want them to walk away with.

Back to Blog

The Digital Word

blog image

The Importance of Storytelling on Social Media

March 05, 20192 min read

The Importance of a Storytelling in Social Media

Screenshot of a Wordpress blog

It’s October, which means fall and pumpkins and Halloween! So, the kiddo and I took a journey to find a pumpkin patch. I had never been before, so it was an exciting adventure and we were very happy to find Lil Harvester’s Pumpkin Patch off Highway 16 in western South Dakota. Unfortunately, the early frost made it so we were unable to cut our pumpkins from their vines but picking our own sweet corn from their stalks made up for it.

Lil Harvester’s featured pony rides and a hay maze – however, they were a little too “kiddish” for my 11-year-old son. So we stuck to picking pumpkins and sweet corn and enjoying fresh squeezed lemonade and freshly popped popcorn from Sergeant Poppers Kettle Korn and Lemonade.

I took this opportunity to bring my camera and work on my photography skills. I’m a bit rusty, but social media relies on visual content making photos and video essential for my clients. Visual content not only catches the attention of an audience but it helps tell a story. Stories help people remember you and get people talking about you.

Do you remember that commercial about the dog who turned on the stove and the house caught on fire? Farmers Insurance.

What about that time the Super Bowl lost power and we were all told about how you can still “dunk in the dark?” Oreo.

Then there is every Axe commercial ever made.

The point is, you remember these products because of the story that comes with it.

So here is my challenge for you – what is your story? What is your company’s story?

DO

  • Get personal – share the origins of your company; as in WHY did the company start?

  • Have a simple, easy message. Your story should be easy to follow and the reader, listener, or viewer should be able to walk away with your intended message.

  • Include photos, video, and graphic art!! Make sure they are relevant to your story; otherwise you’ll confuse people.

DON’T

  • Focus on facts and dates – you are entertaining! Less non-fiction and more entertainment (but still keep it legit! No making up stories).

  • Drag on and on and on and on and on and on… keep it as short as possible and cut out the fat!

  • Get off point. Remember what you’re trying to tell people and what you want them to walk away with.

Back to Blog

Attention is today's currency.

How can we help you?

Social Media Marketing

Social Media Audits

Social Media Strategy

Sales Funnels

Digital Assets and Course Creation

Event Social Media

Workshops and Training

Consulting and Coaching

Keynotes and Talks

Ready to get started? Have more questions? Send us an email!

Join the DIY Community!

Necessary updates and news for successful social media marketing.

Join the DIY Community!

Necessary updates and news for successful social media marketing.

Testimonials and Reviews

I worked with Ashley for over a year to grow my business and we increased by 700%! She is fast and efficient and has a very fun-loving approach to social media and engagement.

- Teresa

Ashley has been a great addition to our team. She is bright, fun to work with, creative, and enthusiastic. If you need help managing social media she is the one.

- Dr. Steve

With her help, we have obtained the rank of Amazon Best Selling Author, developed my paperback copy of Cultivating Your Character, and in the process of promoting a speaking event with 5 other local presenters.

- Deanna

Ashley has been a wonderful addition to the Day of Excellence team! She has tremendous knowledge of social media and marketing! I love her ideas, contributions, and of course her fun personality!

- Ericka

Testimonials and Reviews

I worked with Ashley for over a year to grow my business and we increased by 700%! She is fast and efficient and has a very fun-loving approach to social media and engagement.

- Teresa

Ashley has been a great addition to our team. She is bright, fun to work with, creative, and enthusiastic. If you need help

managing social media she is the one.

- Dr. Steve

With her help, we have obtained the rank of Amazon Best Selling Author, developed my paperback copy of Cultivating Your Character,

and in the process of promoting a speaking event with 5 other local presenters.

- Deanna

Ashley has been a wonderful addition to the Day of Excellence team! She has tremendous knowledge of social media and marketing! I love her ideas, contributions, and of course her fun personality!

- Ericka

The Digital Word

blog image

The Importance of Storytelling on Social Media

March 05, 20192 min read

The Importance of a Storytelling in Social Media

Screenshot of a Wordpress blog

It’s October, which means fall and pumpkins and Halloween! So, the kiddo and I took a journey to find a pumpkin patch. I had never been before, so it was an exciting adventure and we were very happy to find Lil Harvester’s Pumpkin Patch off Highway 16 in western South Dakota. Unfortunately, the early frost made it so we were unable to cut our pumpkins from their vines but picking our own sweet corn from their stalks made up for it.

Lil Harvester’s featured pony rides and a hay maze – however, they were a little too “kiddish” for my 11-year-old son. So we stuck to picking pumpkins and sweet corn and enjoying fresh squeezed lemonade and freshly popped popcorn from Sergeant Poppers Kettle Korn and Lemonade.

I took this opportunity to bring my camera and work on my photography skills. I’m a bit rusty, but social media relies on visual content making photos and video essential for my clients. Visual content not only catches the attention of an audience but it helps tell a story. Stories help people remember you and get people talking about you.

Do you remember that commercial about the dog who turned on the stove and the house caught on fire? Farmers Insurance.

What about that time the Super Bowl lost power and we were all told about how you can still “dunk in the dark?” Oreo.

Then there is every Axe commercial ever made.

The point is, you remember these products because of the story that comes with it.

So here is my challenge for you – what is your story? What is your company’s story?

DO

  • Get personal – share the origins of your company; as in WHY did the company start?

  • Have a simple, easy message. Your story should be easy to follow and the reader, listener, or viewer should be able to walk away with your intended message.

  • Include photos, video, and graphic art!! Make sure they are relevant to your story; otherwise you’ll confuse people.

DON’T

  • Focus on facts and dates – you are entertaining! Less non-fiction and more entertainment (but still keep it legit! No making up stories).

  • Drag on and on and on and on and on and on… keep it as short as possible and cut out the fat!

  • Get off point. Remember what you’re trying to tell people and what you want them to walk away with.

Back to Blog

The Digital Word

blog image

The Importance of Storytelling on Social Media

March 05, 20192 min read

The Importance of a Storytelling in Social Media

Screenshot of a Wordpress blog

It’s October, which means fall and pumpkins and Halloween! So, the kiddo and I took a journey to find a pumpkin patch. I had never been before, so it was an exciting adventure and we were very happy to find Lil Harvester’s Pumpkin Patch off Highway 16 in western South Dakota. Unfortunately, the early frost made it so we were unable to cut our pumpkins from their vines but picking our own sweet corn from their stalks made up for it.

Lil Harvester’s featured pony rides and a hay maze – however, they were a little too “kiddish” for my 11-year-old son. So we stuck to picking pumpkins and sweet corn and enjoying fresh squeezed lemonade and freshly popped popcorn from Sergeant Poppers Kettle Korn and Lemonade.

I took this opportunity to bring my camera and work on my photography skills. I’m a bit rusty, but social media relies on visual content making photos and video essential for my clients. Visual content not only catches the attention of an audience but it helps tell a story. Stories help people remember you and get people talking about you.

Do you remember that commercial about the dog who turned on the stove and the house caught on fire? Farmers Insurance.

What about that time the Super Bowl lost power and we were all told about how you can still “dunk in the dark?” Oreo.

Then there is every Axe commercial ever made.

The point is, you remember these products because of the story that comes with it.

So here is my challenge for you – what is your story? What is your company’s story?

DO

  • Get personal – share the origins of your company; as in WHY did the company start?

  • Have a simple, easy message. Your story should be easy to follow and the reader, listener, or viewer should be able to walk away with your intended message.

  • Include photos, video, and graphic art!! Make sure they are relevant to your story; otherwise you’ll confuse people.

DON’T

  • Focus on facts and dates – you are entertaining! Less non-fiction and more entertainment (but still keep it legit! No making up stories).

  • Drag on and on and on and on and on and on… keep it as short as possible and cut out the fat!

  • Get off point. Remember what you’re trying to tell people and what you want them to walk away with.

Back to Blog

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© 2023 Social Jargn

Cookies Policy | Disclaimers

Privacy Policy | Terms of Service